When I first started my martial arts and fitness kickboxing school in 2010, I was in search of a professional association that would guide and assist me in establishing my new dojo. My search for such an organization was fruitless. I had to fend for myself and make all the same mistakes and dead-end moves that new martial arts and fitness kickboxing schools regularly face.
I was looking for an organization that would mentor me in the business of running a martial arts and fitness kickboxing school. After unsuccessfully looking for such an association, I turned to the numerous companies for hire that claimed they would be able to mentor me for a price – often a very high price. This too, proved to be a big waste of time, effort and money. Many companies made promises that remained unfulfilled.
Having no other choice, through trial, effort and many failures, I taught myself the martial arts and fitness kickboxing business. Repeated failures were ultimately replaced by many successes. I became quite adept at running and marketing my own martial arts and fitness kickboxing school. I found affordable ways to not only manage my business but also to market and promote my business without the huge and costly budget that many schools encounter. I went from owning one school to opening up a second. I wanted to share my knowledge with others in the industry. This eventually turned into marketing and assisting other schools in running their businesses. This was the genesis of The Martial Arts Association of America (MAAA). What started as a practical approach to trying to run my dojo has now turned into something greater – a formation of an affiliation of schools throughout the country with the purpose of assisting the schools in their initial setup and development, marketing, and overall support that many small school owners do not currently have. We help them and provide a lot of knowledge and resources to make martial arts and fitness kickboxing schools successful.